| Economics | Socium | Environment |
|---|---|---|
Environmental Economics and Sustainable Development, 2019, 6 (25): 100-106
DOI: https://doi.org/10.37100/2616-7689/2019/6(25)/16
UDC 338.48 : 379.22
JEL CLASSIFICATION: Q26, Q28.
Iryna Kupriianchik
PhD(Econ.),
National University of Life and
Environmental Sciences of Ukraine
ORCID: https://orcid.org/0000-0003-1348-2128
Аndriy Dorosh
Postgraduate student,
National University of Life and
Environmental Sciences of Ukraine
ORCID: https://orcid.org/0000-0002-2234-124X
Viktoriia Saliuta
Postgraduate student,
Institute of Agroecology and
Natural Resources of NAAS of Ukraine
ORCID: https://orcid.org/0000-0002-2935-5492
FACTORS OF IMPACT ON RURAL GREEN TOURISM DEVELOPMENT AS A SMALL ENTREPRENEURSHIP IN UKRAINE
Abstract: It is established that the majority of economic entities in the agricultural sector (agroholdings) assign a significant share of land rent through the activities of corporate structures, which negatively affects the development of rural communities. There are no priorities for rural development and in the mid-term government's actions plan until 2020. Against this background, the need to introduce various forms of entrepreneurial activity (small and medium-sized businesses), among which rural green tourism occupies a prominent place, as Ukraine has significant tourism potential (natural, cultural, ethnic), has been proven. However, there is a nationwide problem for the provision of tourist services in rural communities due to the lack of planning strategies, adequate infrastructure, tourist resources and accessibility to them, the availability of people for marketing activities and the interpretation of historical and cultural assets. Some steps have been taken by the government to improve infrastructure development (subsidies from the state budget are allocated to local budgets and allocated between 806 united territorial communities in the amount of UAH 2.1 billion). The proposed article focuses on the factors influencing the development of rural green tourism as a micro-business that will help solve the socio-economic problems of the modern village. The above factors are systematized, presented in a structural and logical scheme and divided into: incentive, restraint, potential and specific. It is also established that the provision of rural green tourism services as a small business in rural communities is identified at the legislative level, as it is proved that this is the most convenient way to start a business without significant investment. The importance of the tourist tax payments, which have now increased by more than 20% and amount to 4.2 billion UAH, is emphasized as they should be directed exclusively to the development of rural green tourism. In this context, the records of tourists should be kept in order to evaluate the tourist flows in the community.
Key words: rural green tourism, entrepreneurship, tourist services, tourist product, microbusiness.
Language version: Ukrainian
References
1. Verkhovna Rada of Ukraine (2016). Stratehiya rozvytku silʹsʹkohospodarsʹkoho vyrobnytstva v Ukrayini na period do 2025 roku [Strategy for the development of agricultural production in Ukraine for the period up to 2025]. Retrieved from https://zakon.rada.gov.ua/laws/show/275-2017-%D1%80 [in Ukrainian].
2. President of the Republic of Belarus (2017). O razvitii agroekoturizma [On the development of agro-ecotourism]. Retrieved from http://president.gov.by/ru/official_documents_ru/view/kommentarij-k-ukazu-365-ot-09102017-17269 [in Russian].
3. Hromadske (2019). Turystychnyy biznes [Tourist business]. Retrieved from https://hromadske.ua/tags/turystychnyi-biznes [in Ukrainian].
4. European Information and Research Center. (2017). Analiz yevropeysʹkoho dosvidu vykorystannya turystychnoho zboru [Analysis of the European experience in the use of tourist fees]. Retrieved from http://euinfocenter.rada.gov.ua/uploads/ documents/28934 [in Ukrainian].
5. Government portal (2019). Rozporyadzhennya Kabinetu Ministriv Ukrayiny «Pro zatverdzhennya rozpodilu obsyahu subventsiyi z derzhavnoho byudzhetu mistsevym byudzhetam na formuvannya infrastruktury obʺyednanykh terytorialʹnykh hromad u 2019 rotsi» [Order of the Cabinet of Ministers of Ukraine «On approving the allocation of state budget subsidies to local budgets for the formation of infrastructure of the united territorial communities in 2019»]. Retrieved from https://www.kmu.gov.ua/ua/npas/pro-zatverdzhennya-rozpodilu-obsyagu-subvenciyi-z-derzhavnogo-byudzhetu-miscevim-byudzhetam-na-formuvannya-infrastrukturi-obyednanih-teritorialnih-gromad-u-2019-roci?fbclid=IwAR3rNEdJQNxgkLStCqcUn5KH-aPIb4y-EQKcBE7oggcMLPF7-deEI2iLB1Y [in Ukrainian].
6. Mykhaylyk, A. (2017) Silʹsʹkyy turystychnyy klaster [Village Tourist Cluster]. Zelevporyadnyy Bulletin. 12, 14-17 [in Ukrainian].
7. Slideshare. (2018). Turyzm – yak drayver rozvytku OTH [Tourism - as a driver of the development of Agglomerated Territorial Communities]. Retrieved from https://www.slideshare.net/olFeldman/ss-125787948 [in Ukrainian].
8. Ukrinform. (2019). Chy mozhe hromada zrobyty turyzm prybutkovym biznesom? [Can the community make tourism a profitable business?]. Retrieved from https://www.ukrinform.ua/rubric-tourism/2562245-ci-moze-gromada-zrobiti-turizm-pributkovim-biznesom.html [in Ukrainian].
9. Ukrainian Crisis Media Center. (2018). Na Khersonshchyni rozpochavsya turystychnyy khab «Rozvytok turyzmu v umovakh novykh hromad» [Tourism hub «Tourism Development in New Communities» Started in Kherson Region]. Retrieved from http://ucmc.org.ua/uk/na-hersonshhini-rozpochavsya-turistichnij-hab-rozvitok-turizmu-v-umovah-novih-gromad [in Ukrainian].
10. Verkhovna Rada of Ukraine (1995). Zakon Ukrayiny «Pro turyzm» [Law of Ukraine «On Tourism»]. Retrieved from https://zakon5.rada.gov.ua/laws/show/324/95-%D0%B2%D1%80 [in Ukrainian].
11. Verkhovna Rada of Ukraine (2003). Zakon Ukrayiny «Pro osobyste selyansʹke hospodarstvo» [The Law of Ukraine «On Personal Peasant Farming»]. Retrieved from https://zakon.rada.gov.ua/laws/show/742-15 [in Ukrainian].
12. Verkhovna Rada of Ukraine. (2018). «Pro vnesennya zmin do Podatkovoho kodeksu Ukrayiny ta deyakykh inshykh zakonodavchykh aktiv Ukrayiny shchodo pokrashchennya administruvannya ta perehlyadu stavok okremykh podatkiv i zboriv» [The Law of Ukraine «On Amendments to the Tax Code of Ukraine and Some Other Legislative Acts of Ukraine on Improving the Administration and Revision of Rates of Individual Taxes and Fees»]. Retrieved from https://zakon.rada.gov.ua/laws/show/2628-19 [in Ukrainian].
13. Hryvnak, K.(2019) Turystychnyy zbir u 2019 rotsi [Tourist Fee in 2019]. Zelevporyadnyy Bulletin. 4, 39-43 [in Ukrainian].
Article publication date: 2019
Date of online version: 2019
DOI: https://doi.org/10.37100/2616-7689/2019/6(25)/16
UDC 338.48 : 379.22
JEL CLASSIFICATION: Q26, Q28.
Iryna Kupriianchik
PhD(Econ.),
National University of Life and
Environmental Sciences of Ukraine
ORCID: https://orcid.org/0000-0003-1348-2128
Аndriy Dorosh
Postgraduate student,
National University of Life and
Environmental Sciences of Ukraine
ORCID: https://orcid.org/0000-0002-2234-124X
Viktoriia Saliuta
Postgraduate student,
Institute of Agroecology and
Natural Resources of NAAS of Ukraine
ORCID: https://orcid.org/0000-0002-2935-5492
FACTORS OF IMPACT ON RURAL GREEN TOURISM DEVELOPMENT AS A SMALL ENTREPRENEURSHIP IN UKRAINE
Abstract: It is established that the majority of economic entities in the agricultural sector (agroholdings) assign a significant share of land rent through the activities of corporate structures, which negatively affects the development of rural communities. There are no priorities for rural development and in the mid-term government's actions plan until 2020. Against this background, the need to introduce various forms of entrepreneurial activity (small and medium-sized businesses), among which rural green tourism occupies a prominent place, as Ukraine has significant tourism potential (natural, cultural, ethnic), has been proven. However, there is a nationwide problem for the provision of tourist services in rural communities due to the lack of planning strategies, adequate infrastructure, tourist resources and accessibility to them, the availability of people for marketing activities and the interpretation of historical and cultural assets. Some steps have been taken by the government to improve infrastructure development (subsidies from the state budget are allocated to local budgets and allocated between 806 united territorial communities in the amount of UAH 2.1 billion). The proposed article focuses on the factors influencing the development of rural green tourism as a micro-business that will help solve the socio-economic problems of the modern village. The above factors are systematized, presented in a structural and logical scheme and divided into: incentive, restraint, potential and specific. It is also established that the provision of rural green tourism services as a small business in rural communities is identified at the legislative level, as it is proved that this is the most convenient way to start a business without significant investment. The importance of the tourist tax payments, which have now increased by more than 20% and amount to 4.2 billion UAH, is emphasized as they should be directed exclusively to the development of rural green tourism. In this context, the records of tourists should be kept in order to evaluate the tourist flows in the community.
Key words: rural green tourism, entrepreneurship, tourist services, tourist product, microbusiness.
Language version: Ukrainian
References
1. Verkhovna Rada of Ukraine (2016). Stratehiya rozvytku silʹsʹkohospodarsʹkoho vyrobnytstva v Ukrayini na period do 2025 roku [Strategy for the development of agricultural production in Ukraine for the period up to 2025]. Retrieved from https://zakon.rada.gov.ua/laws/show/275-2017-%D1%80 [in Ukrainian].
2. President of the Republic of Belarus (2017). O razvitii agroekoturizma [On the development of agro-ecotourism]. Retrieved from http://president.gov.by/ru/official_documents_ru/view/kommentarij-k-ukazu-365-ot-09102017-17269 [in Russian].
3. Hromadske (2019). Turystychnyy biznes [Tourist business]. Retrieved from https://hromadske.ua/tags/turystychnyi-biznes [in Ukrainian].
4. European Information and Research Center. (2017). Analiz yevropeysʹkoho dosvidu vykorystannya turystychnoho zboru [Analysis of the European experience in the use of tourist fees]. Retrieved from http://euinfocenter.rada.gov.ua/uploads/ documents/28934 [in Ukrainian].
5. Government portal (2019). Rozporyadzhennya Kabinetu Ministriv Ukrayiny «Pro zatverdzhennya rozpodilu obsyahu subventsiyi z derzhavnoho byudzhetu mistsevym byudzhetam na formuvannya infrastruktury obʺyednanykh terytorialʹnykh hromad u 2019 rotsi» [Order of the Cabinet of Ministers of Ukraine «On approving the allocation of state budget subsidies to local budgets for the formation of infrastructure of the united territorial communities in 2019»]. Retrieved from https://www.kmu.gov.ua/ua/npas/pro-zatverdzhennya-rozpodilu-obsyagu-subvenciyi-z-derzhavnogo-byudzhetu-miscevim-byudzhetam-na-formuvannya-infrastrukturi-obyednanih-teritorialnih-gromad-u-2019-roci?fbclid=IwAR3rNEdJQNxgkLStCqcUn5KH-aPIb4y-EQKcBE7oggcMLPF7-deEI2iLB1Y [in Ukrainian].
6. Mykhaylyk, A. (2017) Silʹsʹkyy turystychnyy klaster [Village Tourist Cluster]. Zelevporyadnyy Bulletin. 12, 14-17 [in Ukrainian].
7. Slideshare. (2018). Turyzm – yak drayver rozvytku OTH [Tourism - as a driver of the development of Agglomerated Territorial Communities]. Retrieved from https://www.slideshare.net/olFeldman/ss-125787948 [in Ukrainian].
8. Ukrinform. (2019). Chy mozhe hromada zrobyty turyzm prybutkovym biznesom? [Can the community make tourism a profitable business?]. Retrieved from https://www.ukrinform.ua/rubric-tourism/2562245-ci-moze-gromada-zrobiti-turizm-pributkovim-biznesom.html [in Ukrainian].
9. Ukrainian Crisis Media Center. (2018). Na Khersonshchyni rozpochavsya turystychnyy khab «Rozvytok turyzmu v umovakh novykh hromad» [Tourism hub «Tourism Development in New Communities» Started in Kherson Region]. Retrieved from http://ucmc.org.ua/uk/na-hersonshhini-rozpochavsya-turistichnij-hab-rozvitok-turizmu-v-umovah-novih-gromad [in Ukrainian].
10. Verkhovna Rada of Ukraine (1995). Zakon Ukrayiny «Pro turyzm» [Law of Ukraine «On Tourism»]. Retrieved from https://zakon5.rada.gov.ua/laws/show/324/95-%D0%B2%D1%80 [in Ukrainian].
11. Verkhovna Rada of Ukraine (2003). Zakon Ukrayiny «Pro osobyste selyansʹke hospodarstvo» [The Law of Ukraine «On Personal Peasant Farming»]. Retrieved from https://zakon.rada.gov.ua/laws/show/742-15 [in Ukrainian].
12. Verkhovna Rada of Ukraine. (2018). «Pro vnesennya zmin do Podatkovoho kodeksu Ukrayiny ta deyakykh inshykh zakonodavchykh aktiv Ukrayiny shchodo pokrashchennya administruvannya ta perehlyadu stavok okremykh podatkiv i zboriv» [The Law of Ukraine «On Amendments to the Tax Code of Ukraine and Some Other Legislative Acts of Ukraine on Improving the Administration and Revision of Rates of Individual Taxes and Fees»]. Retrieved from https://zakon.rada.gov.ua/laws/show/2628-19 [in Ukrainian].
13. Hryvnak, K.(2019) Turystychnyy zbir u 2019 rotsi [Tourist Fee in 2019]. Zelevporyadnyy Bulletin. 4, 39-43 [in Ukrainian].
Article publication date: 2019
Date of online version: 2019